Weblog
Jun 24, 07:59 AM: The Campaign for Real Ale
This organization was mentioned on a travel show and it sounded like it had some principals I could get behind.
The Campaign for Real Ale (CAMRA) was originally called ‘Campaign for the Revitalisation of Ale’ but changed to the easier to say name in 1973, I thik the more ale you consume the harder Revitalisation become to pronounce. CAMRA was founded by four young men on holiday, Michael Hardman, Graham Lees, Bill Mellor and Jim Makin, who were Fed up with the increasing bad quality of beer in Britain. CAMRA campaigns for real ale, in real pubs, and the consumer’s rights. They are an independent, voluntary organization with over 85,000 members and have been described as the most successful consumer group in Europe. CAMRA promotes good-quality real ale and pubs, as well as acting as the consumer’s champion in relation to the UK and European beer and drinks industry.
Their aims are to:
- Protect and improve consumer rights
- Promote quality, choice and value for money
- Support the public house as a focus of community life
- Campaign for greater appreciation of traditional beers, ciders and perries as part of our national heritage and culture
- Seek improvements in all licensed premises and throughout the brewing industry
CAMRA, the Campaign for Real Ale, is an independent, voluntary, consumer organization. Membership is open to all individuals and they have 84,000 individual members. There are around 200 local branches covering the UK and many of those branches run local beer festivals, publish newsletters and run social events to pubs and breweries. Although we are a volunteer-led organisation there is also a small professional staff of twenty five responsible for central campaigning, research, membership services, publishing, marketing and administration. CAMRA is financed through membership subscriptions, sales of products such as books and sweatshirts, and from the proceeds of beer festivals. We are a not-for-profit company, limited by guarantee and our accounts are lodged annually with Companies House.
